Deven Parekh of Insight Venture Partners has added Buddy Media to his investment portfolio of innovative businesses. Buddy Media is worth $500 million based on the valuation that sources say the company earned in their latest $54 million round of financing.
Buddy Media is the social media management software that eight of the globe’s top 10 international advertisers have selected. In addition to Insight Venture Partners, Bay Partners, Institutional Venture Partners, and GGV Capital participated in Buddy Media’s latest round of financing.
Deven Parekh’s investment portfolio includes diverse companies, and the ones he decides on for investment opportunities changes each year. He bases his choices on his detailed research of technology companies, which helps him in mitigating risk.