Deven Parekh of Insight Venture Partners has added Buddy Media to his investment portfolio of inventive enterprises. Buddy Media is valued at $500 million based on the valuation that sources say the company earned in their newest $54 million financing round.
Buddy Media is the social media management software that 8 of the world’s top 10 global advertisers have selected. Together with Insight Venture Partners, Bay Partners, Institutional Venture Partners, and GGV Capital participated in Buddy Media’s current round of financing.
Included in Deven Parekh’s investment portfolio are diverse companies, and the ones he chooses for investment opportunities changes annually. He bases his choices on his in-depth research of technology companies, which helps to mitigate risk.